Together when apart.
"Once Upon A Time Everywhere" trails street skating's icon, Tyshawn Jones, and his crew through NYC and Oculus' virtual realms, showcasing their mutual inspiration for new tricks, styles, and realities.
The dream team.
DP Shabier Kirchner and director Juan Cabral merged NYC's rawness with the surreal feel of a virtual world, capturing Tyshawn Jones and his crew's essence. Using phantom-style shots and close-up portraits, viewers experienced the deep connection across realities via Oculus.
The hive mind.
A nationwide TVC told a shortened version of their story during the Olympics.
An ethereal anthem.
To merge virtual and real worlds, musician Dev Hynes revamped three songs, crafting a soundscape that keeps listeners suspended, while authentic NYC sounds capture the essence of Tyshawn's skate culture.
Senior Writer and Senior Art Director: Benjamin Hinamanu & Sarah Kara
Writer and Art Director: Nate Richards & Macaihah Broussard
Creator Directors: Paul Meates & Thom Glover
