For the kids.
Fender and Los Angeles Unified's online event, “Play for LA,” celebrates the inaugural Summer Music Program graduates with performances by Este Haim, All Time Low, Miguel, Einer Bankz, and an address by LAUSD alum Bryce Vine. This six-week initiative provided over 1,000 6th-8th graders with donated instruments.
Take a bow.
This project aimed to empower pandemic-affected kids through music. It earned recognition at the 2021 Cannes Festival, winning a Silver Cannes Lion in Lions Entertainment.
Writer: Benjamin Hinamanu
Art Director: Sarah Kara
Creative Director: Stevie Laux